ANZ - SaverPlus

"Double Your Savings" Campaign

We were tasked to target TAFE students with health care cards who have trouble saving money. Not only does this program help you develop life long saving skills but they also match your dollar up to $500 during the 10 month program to be used for educational purposes.

Executions:

Social Media Video - "Double is Better"
Snapchat Geographical filter - in and around TAFE campuses and around open day stalls
TAFE Open Day Stall - Photo Booth.
TAFE Website Banners - posted when start-of-year and mid-year enrolment is available
Buy One Get One Coffee Free Cards - For use at local cafes for a limited time.

SaverPlus: About

Social Media Video

Taking a humorous and visually appealing approach encapsulating "double is better" in a short social media video that would be feature on Facebook and Instagram

Snapchat Geofilter

The filter doubles your face for a fun, interactive and shareable snap. Will be available around TAFE institutes.

SaverPlus: Portfolio