Quick Briefs

SMP:    Walking to the train station could save your life.

Insight:   Australia is one of the fattest nations on earth. Personal credit and a buoyant economy means almost everyone has personal motorized transport. We are living in a

convenience society and it’s killing us. It is well documented that walking to the train/tram/ bus station, or to and from work greatly reduces health issues. This is known as, incidental exercise.

Target: City office workers.