Garmin VivoFit HR - "Project You" Campaign

A campaign targeting the white collar fitness goers. Not solely focused on just fitness but have necessary health concerns. Its a relatable campaign with the focus on you.

A campaign to promote the Vivosmart HR+ watches to white and pink collar individuals. Its a product for the everyday health conscious people who want to track their steps and progress while living their day-to-day busy lives.

Executions:

1. Snapchat Geographical filter - highlights the product and one of its features within the filter

2. Magazine ad - double page spread - product focus

3. Ambient advertisement - Painted step, literal and metaphoric "Step up to #ProjectYou"

4. Promotional In Store Display - a podium showcasing the product, making the customer "Take The First Step" literally and the first step being to buy the product to help track and improve your fitness.

In collaboration with: Sam Bulter, Brit Wynne, Nico Faust